THE ROLE OF CUSTOMER LIFETIME VALUE CLV IN PERFORMANCE MARKETING

How Machine Learning Improves Advertisement TargetingAn advertising and marketing campaign's effectiveness depends on where the advertisements are positioned. Managing brand safety and alignment, as well as ensuring that the advertisement isn't shown beside negative or non-factual web content, are critical for the success of any kind of retargeting

How Artificial Intelligence Improves Ad TargetingAn advertising project's performance relies on where the advertisements are placed. Managing brand security and positioning, in addition to making certain that the advertisement isn't presented next to negative or non-factual content, are important for the success of any type of retargeting method.Ar